Shinola has unveiled a new watch honoring boxing great Muhammad Ali, who in the day, would remind folks that he was "the greatest."

The website goes on to say:

The Muhammad Ali Center watch is the third timepiece in Shinola’s Great Americans Series: an exclusive collection of limited-edition products inspired by great American innovators.

This exemplary timepiece, offered in a limited production of four hundred watches, features a stainless steel cushion case and brown alligator strap with distinctive red backing.

Each watch is housed in a custom hickory box and accompanied by three rarely seen limited edition prints depicting Muhammad Ali during landmark events in his life, captured and signed by acclaimed Magnum photographer, Thomas Hoepker.