With a name like Bill Pulte, it’s easy to get people to take your calls, especially in the housing industry, Dan Duggan wrote in Crain's Detroit Business in 2012.
After founding what is now the largest homebuilding company in the United States, PulteGroup Inc., Pulte’s name is among the most recognizable in housing.
But these days, the Bill Pulte calling on executives isn’t the 79-year-old icon. It’s his 23-year-old grandson.
Pulte is the managing partner for Pulte Capital Partners LLC, a private equity fund designed to use the Pulte family name and expertise to make acquisitions in the housing industry.
He’s built an all-star board of directors and closed the first deal, with several more in the pipeline. The fund uses the family name — and money — but is not affiliated with Bloomfield Hills-based PulteGroup.
“We know the building industry very well,” Pulte said. “This is an opportunity to leverage that expertise and name recognition to create outsized returns.”
