Chrysler 2015
Detroiters, and Americans for that matter, fell in love with the "Imported from Detroit" commercial in 2011 for the Chrysler 200 that starred Eminem.
Now, Chrysler feels it's time to freshen up that little marketing tagline.
Brent Snavely of the Detroit Free Press reports that Chrysler is changing the line for the Chrysler 200 for 2015 to “America’s Import. "
The new ad begins airing on Saturday.
“It’s a brand that competes with imports, it’s a brand that proves you don’t have to go overseas to get a quality car,” Olivier Francois, Fiat and Chrysler’s chief marketing officer, told the Free Press.
He reports that tagline won't vanish completely but it's time to move on.
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Detroit Free Presss
