Detroit Pushes Conventions With Campaign About Being 'Great Comeback City'

Detroit is trying to get back in the game as a host of state and national meetings and conventions.

Tom Walsh of the Free Press reports:

After five years of virtual silence during the region’s economic free fall, Detroit is on the verge of mounting a major marketing push to reestablish the city as a host of state and national meetings and conventions.

“Detroit, America’s Great Comeback City” will be the tagline for the new campaign, to launch around July 1 with national TV, radio and print ads, plus social media outreach.