Eminem
StockX, an online auction company owned by Dan Gilbert, is partnering with rapper Eminem, the company announced.
Eminem is the first of what is expected to be several high-profile investors, said the company, which describes itself as a “stock market of things” for high-demand, limited edition products.
As part of the collaboration, the site will sell some of Eminem's personal sneakers.
"Sneakers have always been a huge interest of mine, for at least as long as I’ve been rapping, and I’m proud of the fact that I’ve had so many collaborations with Nike and Jordan Brand," said Eminem, aka Marshall Mathers, in a press release. "I really like the fact that sneakers are a big part of what StockX is doing. When I found out that they happen to be doing it from downtown Detroit, it made even more sense to get involved."
“We believe in the power of StockX to change the way people buy and sell things online and look forward to helping Josh Luber and the StockX team make that future a reality,” Paul Rosenberg, Eminem's manager said.
StockX was launched in February by co-founder Josh Luber, who serves as the company’s CEO, and Gilbert.
To kick off the partnership, StockX is giving away three prizes:
- Grand Prize: Air Jordan 4 Retro Eminem Carhartt (priceless; pairs have sold for as much as $30,000)
- Second Prize: Yeezy Boost Pack - Yeezy Boost 350, 750 and 950 (approximate value $3,000)
- Third Prize: Jordan 1 Pack – Jordan 1 Retro Bred 2013, Retro Chicago 2015, Retro UNC, Retro Family Forever and Retro LA (approximate value $1,750)
In order to qualify as a contestant for the prizes, a person has to execute a sneaker trade on either the buy or sell side and/or refer a new participant to the StockX platform through June 23.
