A new automotive media venture is looking to call Detroit home.
“Tiny Toy Car” will provide digital content and advertising strategy, and is expected to launch in February.
Its purpose is vague.
The aim of Tiny Toy Car is that "online publishers, automakers and their agencies work together to conceptualize and develop digital content to help tell automotive stories in entertaining and engaging ways," according to a statement released Wednesday about Tiny Toy Car's launch.
Director Ray Wert is a southeast Michigan native and Michigan State University graduate. Wert left his position as editor of the popular automotive blog “Jalopnik” to become the executive director of content sales for New York-based Gawker Media last year.
Wert tells Crain’s he wants offices in New York, L.A., and Detroit, the “U.S. centers of automotive and media power.”
