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The Super Bowl often brings out the best in the ad world.
But this Sunday, when the Philadelphia Eagles play the New England Patriots at U.S. Bank Stadium in Minnesota, General Motors and Ford will pass on running TV ads, Nora Naughton writes in The Detroit News. Fiat-Chrysler hasn't announced its plans, but is likely to air something.
Naughton writes:
Instead, foreign and luxury brands will take center stage, with game-sponsor Hyundai Motor Co. and halftime-sponsor Toyota Motor Co. buying up significant ad time during the game.
Toyota Motor Co.’s Lexus brand dropped an extended cut of its Super Bowl spot on the internet last week, teaming with Marvel Comics to deliver a heart-pounding 30-second ride in a LS 500 F Sport with “Black Panther” star Chadwich Boseman. The spot, called “Long Live the King,” features Boseman as King T’Challa — aka Black Panther — recovering stolen vibranium (the mythical ore from the Black Panther’s home of Wakanda) while he zooms through New York.
