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General Motors' recent decision to shut five plants, including one in Canada, brings pushback.
On Sunday night, a Canadian union named Unifor ran an ad during the Super Bowl telecast there that urged a boycott of Mexican-built GM cars in an effort to save Oshawa Assembly Plant in Ontario, which is set to close at the end of this year, reports Sarah Rahal of The Detroit News.
"GM you may have forgotten our generosity but we'll never forget your greed," the ad says. "If you want to see here, build here."
On Friday, General Motors’ lawyers wrote to demand that Unifor “cease and desist from any further communication of the advertisement.”
“The commercial points out that Canadians have been loyal to GM and now the company is leaving us out in the cold,” Unifor President Jerry Dias said, according to the News “We stand by the belief that if GM wants to sell here, then it needs to build here, and we will not be intimidated from sharing that message with Canadians in this ad.”
