The folks at Campbell Ewald have a new work-break diversion that they're sharing in an ad agency way -- a Tumblr with graphics, whimsy and a catchy head:
One roof. Two falcons. Three eggs.
There's also a live webcam feed of a peregrine falcon sitting atop those triplets-to-be.
Ian Lanivich, interactive group directror, sets the scene in a message to Deadline Detroit:
Two rare falcons are having triplets on the roof of our building — and they happened to lay the eggs directly in front of the security camera. So we set up a live feed so everyone can watch, and we're having some fun with it too.
That fun includes five meme-style slides, an animated gif, video clips and a post that says:
Having babies on the roof of an agency right in front of the security camera takes good advertising to a whole new level.
The Campbell Ewald crew, who move downtown by early 2014, tweets hatch watch news with the hashtag #CEFalcons.
