Monday-morning quarterbacking is complete for the Chrysler Group commercial, and it shows how much the tribute to farmers resonated across the country, Stuart Elliott reports in the New York Times.
The spot, created by the Richards Group for the Ram truck brand, was inspired by video tributes to American farmers by Farms.com. That spot is to become part of a fund-raising effort for the National FFA Organization, formerly known as Future Farmers of America.
The Ram commercial finished first in the 10th annual Spotbowl survey by the Pavone agency. The ad critic Bob Garfield, writing for Mediapost.com, declared the Ram commercial “simply magnificent.”
And according to Bluefin Labs, which specializes in analytics for social television — the comments in social media like Facebook and Twitter about TV shows — the Ram spot was “the most social commercial” of the game, generating 402,000 comments. By comparison, the most social commercial in last year’s Super Bowl, an ad for H&M featuring David Beckham, generated 114,000 comments, Bluefin reported.
