Imported Clothing From Detroit: Chrysler Joins Carhartt In Fashion Line

Chrysler is joining Dearborn-based Carhartt to put out clothing that will be sold with the "Imported from Detroit" tagline from the automaker's now-famous 2011 Super Bowl commercial.

The limited-edition line, including jackets, coats, pants, T-shirts and hats, will debut at the L.A. Auto Show and will be announced today, Brent Snavely reports in the Free Press.

Chrysler launched its own retail website for gear branded with "Imported from Detroit" shortly after the 2011 Super Bowl. Now it will expand through this partnership with the 124-year-old rugged outerwear manufacturer, said Saad Chehab, president and CEO of the Chrysler brand.