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Kathryn Bigelow's intense film, "Detroit," didn't do well at the box office after its July release and soon gets a second chance.
Annapurna Pictures plans a limited theatrical re-release of the movie on Dec. 1, reports Mike Fleming Jr. of Deadline Hollywood. A new trailer has also been released (see below).
The reissue will involve 10 cities and 20-25 screens in markets that include New York, Los Angeles, San Francisco, Chicago, Palm Springs, Maui and Aspen.
The studio is mounting a full-scale awards campaign for the film and for Bigelow, Deadline Hollywood reports.The movie gets its digital release Nov. 28 and will be on Blu-ray and DVD on Dec. 12. The movie grossed $16.7 million domestically, which isn't as impressive as it may seem.
It came out around the time media outlets, museums and playhouses were commemorating the 50th anniversary of the Detroit riot.
Annapurna Pictures president Marc Weinstock explains the second try:
This movie creates empathy that can spark dialogue that will, hopefully, lead to healing and change. This country needs that now more than ever. The events in Charlottesville, Virginia, happened after our movie came out. The world has changed since August; the mood is different.
The film is not only important – it’s even more relevant. People really consider this movie an emotional experience. They come out changed in some way. It’s powerful.
Kathryn Bigelow made a film that’s immersive and visceral and authentic. … It’s also incredibly bold. In every way.
People who did see Detroit in the theaters were knocked out by it and really moved. They were blown away by the power of the storytelling and the characters. Those people really embraced the film.
