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Screenshots from SideDraft

The fantasy football business has a new player to reckon with. 

SideDraft, a free app, launched recently after being developed in Ann Arbor.

Co-founder Jon Goldstein says SideDraft is the first-ever exclusively mobile fantasy sports gambling app carried in the Apple Store. “In the desktop world, FanDuel does what we do,” he explains, noting that sites like FanDuel have become very profitable. “The business model is terrific.”

Goldstein founded SideDraft with Randy Leff and Jason Page.

Users who download SideDraft play by the same fantasy football rules as most other games -- users pay money to pick their teams and make a profit if they win. SideDraft pays back $9 out of every $10 to its users.

SideDraft, however, exists only as a mobile app intended for fantasy football on the fly.

Read more: Xconomy Detroit