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Woodward Ave. location under construction (Deadline Detroit photo)
Warby Parker, a hip, New York-based eyeware chain will open an outlet at 1449 Woodward Ave. in downtown Detroit the Saturday after Thanksgiving, The Detroit News reports.
“We’re excited to open up shop in a great American city with so much history,” says Neil Blimenthal, Warby Parker co-CEO and co-founder, in a news release. “The youthful creative energy and innovation in Detroit is truly special.”
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The brand’s eyeglasses and sunglasses cost $95 to around $150 with prescription lenses.
Its site talks about its business approach:
We started Warby Parker to create an alternative.
By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.
Customer reviews of other locations are mixed.
