Sharing Cars Catches On In the Middle Of The Motor City

Through a combination of technology and business savvy, the world’s most successful car-share program, Zipcar, has found a strong market in Detroit, reports Francis Grunow in Model D.

Last fall, Zipcar launched at Wayne State University with two cars. Now less than a year later, there are two more vehicles. All are Ford products and have friendly names, like "Feisty," "Fernando" and "Frederika."

 Wayne State already has the same number of vehicles as MSU, and is looking to add more in coming months. With cars booked at least 40 percent of the time, the program meets Zipcar’s benchmark for expansion.