Shinola Makes a Cameo Appearance in 'Dumb and Dumber To'

Detroit-based Shinola, maker of watches and other products, got some nice exposure in the film "Dumb and Dumber To", Crain's Detroit Business reports.

Amy Haimerl of Crain's Detroit's Business writes that Shinola is featured prominently in a scene of the Farrelly brother's film in which Jim Carrey and Jeff Daniels attend a TED-esque conference.

Crain's reports that the brief product placement could be worth as much as $2.1 million in equivalent advertising impressions, but Shinola didn't have to pay for it.  The filmmakers, Peter and Bobby Farrelly, are apparently fans of the brand.  

-- Allan Lengel