Shinola Swipes At New Apple Watch

Shinola takes a competitive shot at the new, smart digital Apple watch.

It launched a national brand campaign Friday with print and digital ads in The New York Times and Wall Street Journal, Bill Shea of Crain's Detroit Business writes.

The advertisement features the company's Runwell model, and promotes the timepiece as “a watch so smart that it can tell you the time just by looking at it,” Shea writes.

It's an obvious shot at the Apple watch.