Oren Goldenberg's latest video is a quick-cut stream of logos for “Say Nice Things About Detroit,” “Made in Detroit, “Imported from Detroit,” Seed Detroit,” “Popup Detroit” and dozens more, Julie Hinds reports in the Free Press.
As a robotic voice reads each one out loud over the course of three minutes, the point hits home. Invoking the city’s name for marketing purposes can work for nearly anything and yet mean almost nothing.
"I’m fascinated by this idea: Who is Detroit? What do you mean when you say it?” says Goldenberg. “We don’t have any consensus on what Detroit is, so how can anyone come up with a plan to revitalize, regenerate, save, (do) anything (to) Detroit?”
To read an interview with Goldenberg by Deadline Detroit's Jeff Wattrick and see Goldenberg's Kickstarter video, click here.
