new KKK," as sports columnist Jason Whitlock did -- maybe -- but it's certainly not an exaggeration to say that the NRA values Smith & Wesson's bottom line a whole lot more than it cares about even modest and reasonable talk of gun law reform.With 20 children dead and a nation seemingly finally fed up with mass slayings in theaters and malls, at colleges and in high school hallways, even those who disagree vehemently with the NRA were paying attention to its press conference in hopes that the group might actually be able to add something substantive to the conversation. Now, many just wish there was some way to fit these gun nuts with a silencer of their own.