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Update, 8:24 a.m. Saturday: Kid Rock is officially out as grand marshal of Saturday's Nashville Christmas Parade after he appeared on "Fox & Friends" on Friday and described Joy Behar of "The View" as a "bitch," the Tennessean newspaper reports.

He's replaced by James Shaw Jr., the man who wrestled a gun away from a shooter at a Nashville Waffle House shooting in April that killed four people and injured four others.

Parade sponsors — Monroe Carell Jr. Children's Hospital at Vanderbilt, Piedmont Natural Gas and Tennessee Holiday Productions — announced the decision to part ways with Rock for the 65th annual event. "Organizers feel that the grand marshal should personify the spirit of the Nashville community and have invited James Shaw, Jr., who became a community hero after stopping a shooting at a local Waffle House earlier this year, to be honored," a statement said.

Original coverage Friday afternoon:

Hand it to Kid Rock -- the guy knows how to generate publicity. 

His latest: During a live interview Friday morning on "Fox & Friends" with Steve Doocy in Nashville, he talks about bringing Americans together, but then calls "The View" co-host Joy Behar a "bitch." 

The webite CinemaBlend transcribed the conversation:

Kid Rock: People need to calm down, get a little less politically correct. And I would say, you know, love everybody except -- except I'd say screw that Joy Behar bitch.

[Loud cheer from audience]

Steve Doocy: You cannot say that.

Kid Rock: I mean lady.

Steve Doocy: We apologize for that.

Kid Rock: I mean lady.

Steve Doocy: Listen, she's just got a different point of view from you.

Kid Rock: Exactly. Maybe I'll go on and we'll hash it out and talk it out with her. Aside from joking, which I was, it's just go out and hash it out with people. Have your thoughts and ideas, but still be able to have a beer with somebody and just say 'Hey we all love this country.' Let's have different ideas but try to move forward and be more together and realize, at the end of the day, we're all Americans.

Steve Doocy: We are all Americans. I agree with that. Well, thank you very much for inviting us here. You apologize for that language, right?

Kid Rock: I did apologize for the language, not the sentiment.

Steve Doocy: We don't feel that way. We apologize for both.

Later on "The View," Beher said:

This bitch and these bitches would be happy to have you on the show and have a beer.

Read more: CinemaBlend