Ad agency wins aren't always high-concept creative campaigns. Sometimes a low-resolution security camera video pulls national attention.
Mother falcon feeds a freshly killed wild animal to two chicks Wednesday morning atop the Campbell Ewald ad agency.
Campbell Ewald proves that with a live feed and Tumblr page showing a pair of newborn peregrine falcolns on its Warren roof, with a third egg due to hatch anytime.
The first chick emerged Tuesday and the second greeted viewers early Wednesday. The one-minute clip below shows a dual feeding session.
The birds helpfully positioned their nest under a security camera, almost as though they were auditioning for the casting executives below. It worked -- the Tumblr went up April 29 with captioned video grabs of the parents and eggs ("Hey Girl, wanna get off that endangered list toight?") There's even a Twitter hashtag: #CEFalcons.
Attention spreads now that the office building roof is transformed into an obstetrics delivery room, in effect.
Fast Company, Business Insider and AdWeek link to the webcam, with Tim Nudd of the ad magazine noting: "BBDO had better guard its National Geographic account closely in the wake of this."
Earlier coverage
Hatch Watch: Ad Agency Stays Tuned to Roof Falcon Drama, May 2
