Matt Patricia shouldn't slap someone else's appearance, Newsweek says.

Matt Patricia shouldn't slap someone else's appearance, Newsweek says.

Matt Patricia transformed himself from football coach to posture coach in a bizarre aside during a media briefing this week.

Sounding like a dad irritated by a teen texting during dinner, the Detroit Lions' head coach prefaced a reply by telling a reporter:

"Do me a favor just kind of sit up, just like, have a little respect for the process.

"Every day you come and ask me questions and you're just kind of like, you know, 'Give me this.' But I mean like . . .

"I'm asking just to be a little respectful in this whole process. So ask me a question professionally and I'll answer it for you."

The odd digression (see one-minute video below) came during a news conference Wednesday about trading Golden Tate to the Philadelphia Eagles, and opens a flow of ridicule.

"Coach Who Always Looks Like a Pile of Dirty Laundry Scolds Reporter for Slouching," says Deadspin's headline 

Christopher Powers of Golf Digest says Patricia "went full dad mode on him."

At Newsweek, staff writer Tim Marcin writes Thursday afternoon that the NFL coach is "grasping at straws" and should consider his own appearance before slapping anyone else"s:

I like Patricia's aesthetic—the unkempt beard, the baggy sweatpants and ball cap—but he's not exactly a bastion of presenting as a professional. . . .

Unless the reporter had their feet kicked up and their head lolling toward the ground, it's a pretty ridiculous thing to criticize, especially from a position of power—up on a podium, in front of the journalist's peers and with a gang of PR staffers in the wings—instead of saying something in private. . . .

A multimillionaire coach dressing down a reporter for the world to see over posture is far, far more unprofessional than slouching.

Simply put: It's a jabroni move. . . . You're really grasping at straws when that's your move at press conference.

See and hear for yourself:

Read more: Newsweek