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Ford and Ford-UAW are donating $6 million for the $50-million expansion of the Motown Museum.
“We are thrilled to play a role in the next chapter of a global music icon,” Joe Hinrichs, president of The Americas, Ford Motor Co., says in a statement Friday. “The enhanced museum will not only upgrade the visitor experience, it also fits with our commitment to investing in the cultural heritage of Detroit and southeast Michigan.”
A press release describes these plans
- Ford Motor Company Theater, a state-of-the-art performance venue.
- Educational, music and other programming tied to Ford’s ongoing student and community outreach initiatives.
- CARaoke Experience, in which visitors take part in an interactive Ford-branded activity that incorporates music with Ford vehicles.
“It is very gratifying to support the expansion of the Motown Museum, and in doing so, we strengthen an institution that has great historical and cultural significance to our region and the world,” Jimmy Settles, vice president of the UAW stated. “This partnership also allows us to continue our commitment to the Motown Museum’s surrounding community, which is a community that many Detroit natives treasure.”
