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Jack Aronson (Facebook photo)
Garden Fresh Gourmet founder Jack Aronson, who sold his business last year to Campbell Soup for $231 million, has launched a new business: a line of refrigerated meat entrées aimed at health-conscious eaters called Clean Planet Foods, Crain's Detroit Business reports.
Garden Fresh Gourmet is known for its salsa, tortilla chips and hummus.
Sherri Welch of Crain's reports:
He's projecting the Clean Planet line of refrigerated, fully cooked beef, chicken and turkey dishes, and full meals expected to launch in the coming months, will generate $8 million in revenue the first year.
Clean Planet Foods LLC officially opened for business last week as a subsidiary of Clinton Township-based Great Fresh Foods LLC, a company Aronson, his wife, Annette, and minority investors founded in 2012 to sell Fresh Planet (previously Jack's Special Grilled) stuffed chicken patties in stores including Meijer and Costco.
