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Kid Rock (Facebook photo)

General Motors is scheduled to meet Thursday with the local chapter of Al Sharpton's National Action Network, which wants the auto giant to back out of its sponsorship of Kid Rock's concert series because of the musicians refusal to denounce the Confederate flag.

So far, GM isn't backing down and reiterated on Tuesday that it was continuing to sponsor Kid Rock, the Detroit News reports.

Chevrolet said Tuesday it would meet this week with the group, Adam Graham and Melissa Burden of The Detroit News report:

The Rev. Charles Williams II, president of the civil rights network Michigan Chapter of National Action Network and pastor of King Solomon Baptist Church in Detroit, said the meeting Thursday at GM's world headquarters in Detroit will end one of two ways: With GM announcing it is pulling its sponsorship, or with the group announcing the date of its national demonstration against GM.

"We're working to organize a demonstration and certainly we want to escalate this movement," Williams said Tuesday. "We're not gonna let this die."

GM says Kid Rock hasn't used the rebel battle flag on stage for years.

GM doesn't really need the headache. 

We'll see how much pressure is applied on the giant automaker. If it's a lot, we'll see if GM can stand the heat. -- Allan Lengel

Read more: The Detroit News