The mad scramble is on at General Motors.
Alisa Priddle of the Detroit Free Press reports that the auto giant today appointed inside veteran Jeff Boyer as the company’s safety leader.
The move comes as GM finds itself immersed in a public relations nightmare over the continued sale of cars with potential ignition problems. It is also the subject of a criminal investigation.
Priddle writes:
Boyer’s title will be vice president in charge of global vehicle safety, a newly created position under the leadership of CEO Mary Barra.
His first priority is to quickly identify and resolve product safety issues, starting today, with frequent updates to Barra, senior management and the board of directors.
The GM website notes:
Boyer, who has spent nearly 40 years in a wide range of engineering and safety positions at GM, will have global responsibility for the safety development of GM vehicle systems, confirmation and validation of safety performance, as well as post-sale safety activities, including recalls.
