Naming rights for The Palace of Auburn Hills could bring as much as nearly $100 million over 20-plus years, Bill Shea reports in Crain's Detroit business.
"That's probably within the range of the scope of average dollars," said Dennis Mannion, president and CEO of the Detroit Pistons and Palace Sports & Entertainment, according to Crain's.
The Palace opened in 1988 and was built for $70 million.
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Crain's Detroit Business
