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Dan Gilbert's folks released a slick video last week promoting Detroit, part of the bid for Amazon's second headquarters.
There's lots of praise for the video and how great it made Detroit look, which it did. And as an attempt to lure a mega-company, it's spot-on.
But does it really capture the true flavor of our city? For my taste, it's a bit too slick.
I believe no one has done it better than Chrysler, which first aired its Chrysler 200/Eminem commercial during the Super Bowl on Feb. 6, 2011.
When people talk about the changing narrative of Detroit, I often credit the Chrysler ad with helping plant the seed, showing people that Detroit is marketable without b.s.ing people. Sure, things have changed dramatically for the better in downtown and Midtown in the past six-plus years, but the grit remains.
Both the Chrysler and Gilbert videos are below. You judge.
