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Screenshot from WDIV video

The Better Made Potato Chips headquarters at 10148 Gratiot Ave. in Detroit freshened up its exterior Wednesday morning, replacing its iconic sign with a new one.

“This is certainly a momentous occasion in Better Made’s history,” Mark Winkelman, president of Better Made, said in a statement.

Founded in 1930,  Better Made uses 60 million pounds of chip potatoes every year.